As we've seen with the slight resurgence of new and improved incandescent light bulbs, the amount of energy used to actually light up the bulb isn't necessarily the whole measure of energy efficiency. There's also the small matter of producing the bulb, shipping it around the world, and eventually disposing of it. With that in mind, the Siemens Corporate Technology Centre for Eco Innovations conducted a study that compared regular compact fluorescents to LED lamps -- using one 25,000-hour LED lamp as a constant, compared to 2.5 10,000-hour compact fluorescents (and 25 1,000-hour incandescents). While it's still holding back on some of the finer details, the group did apparently find that LEDs are no more or no less energy efficient than compact flourescents when the entire lifecycle of the bulb is taken into account, although it is quick to point out that LEDs should eventually win out as they become more efficient to produce.
Wednesday, August 5, 2009
New Study says LEDs are about as efficient as compact fluorescents
Tuesday, August 4, 2009
New NVIDIA clings desperately to XP
Anything that makes our netbooks, nettops, and smartphones into slightly less mediocre video performers is okay in our book, so we're fond of NVIDIA's ION platform and are looking forward to finding out exactly what the company has up its sleeve for ION 2. We weren't, however, expecting an even cheaper revision of the chipset, but that's exactly what's been announced this morning. NVIDIA is creating ION LE, a sibling of the existing ION that does everything its big sister can do except support DirectX 10. The idea, of course, is to lower costs while providing all the functionality XP-packing netbooks and nettops need, but as Windows 7 sits at home getting made up for its débutante party we have to wonder just how much longer Microsoft's old faithful will be on the market -- and how much longer DX9 will be relevant.
News : Palm's ad agency "loves that you're creeped out" by new TV spots
Advertising Age has taken a deep dive into Palm's latest string of unsettling, polarizing ads -- you know, the ones with the girl -- in an attempt to explain the company's intention with the creepy spots. The industry paper spoke with Gary Koepke, the co-founder and executive creative director at Modernista, the company which developed and produced the short clips.
According to Gary, he's happy that viewers find the commercials upsetting, stating that "The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story." Apparently the agency is taking its own stab at Microsoft's Seinfeld / Bill Gates strategy, which means viewers don't necessarily have to like (or even understand) the ads... as long as they keep talking about them. Of course, that game plan may work for a company like Microsoft, which arguably has nothing to lose if they run a few ill-received spots. Palm, on the other hand, won't get a second chance to make a first impression with a lot of people, and since its fortune is currently riding on the device these ads attempt to sell to consumers, it's a pretty risky proposition. C'mon, how could the folks that brought you the Foleo be wrong?
PlayStation 3 Slim to debut August 18th
Whoa, Nelly! No sooner than we hear that Sony is informing Japanese retailers that the 80GB PS3 model won't be shipping any longer after August 8th, along comes this to stoke the raging rumor fires once more. In a one-two punch that just can't be coincidental, Sony has also hacked $50 off of its 160GB PlayStation 3 bundle from Amazon. But really, it's the report from RTLinfo that has us most excited. According to it, the Sony elite are informing European retailers of an impending €100 price slashing on the 80GB console, which will dovetail nicely into the sudden and not-at-all unexpected debut of the PS3 Slim at the gamescom expo in Cologne, Germany. Reportedly, the willowy unit -- which shouldn't differ much in terms of specifications and features -- will be properly introduced to the world during Sony's pre-event press conference on August 18th. Obviously we've no way to confirm or deny just yet, but given everything else that has transpired over the past few months, we'd say an official reveal is definitely due. What say you, rumormongers?
2010 T-Mobile UK sneakily offering iPhone 3G to moneyed customers
We really couldn't make this stuff up -- it would seem that T-Mobile has been sneaking some hi-tech contraband into the UK in the form of unlocked iPhone 3G handsets, which it is now peddling to its most valued clientele. And by that, of course, we mean the piggies that pay up the most every month. Limited to an extremely select 150 units a week, the Apple devices are being used as incentives for high-rolling customers to renew their eye-gouging contracts of £75 per month and above, though we suspect only a few chums in corner offices know exactly how much T-Mob is charging for the handset itself.
We've done some digging, and while O2 has exclusivity on the iPhone 3G until September, that does not prevent T-Mobile from essentially functioning as a reseller of unlocked SIM-free units. Further distancing itself from legal action, the carrier is only offering the handsets to upgrading customers (as opposed to newcomers), thus the phones technically come sans a SIM. So, the suits at Magenta Towers must be feeling pretty smug right about now, having danced through a loophole and secured a wildly popular (albeit older generation) phone, all in the name of keeping high-brow customers from jumping ship. While you won't hear any PR from T-Mobile on the matter, we have a full statement from O2 on the subject of losing 3G exclusivity come September. You ready?
Monday, August 3, 2009
New DEFCON clearly the work of ironic criminals
The hooligans in this case have a dry sense of humor or are extremely unlucky: Either way, we can't help but get a chuckle out of the fact that someone placed their smart card skimmin' faux ATM at the Riviera Hotel Casino in Las Vegas -- during DEFCON, the world's largest hacker convention. No one can say exactly how long the kiosk was there -- at least the kids were smart enough to place it right outside the security office, one of the few places in the conference center not under surveillance. It was picking up on this last fact that aroused the suspicion of Brian Markus, CEO of Aries Security. When shining a light through the glass panel that should house a camera, he instead found the PC that was set up to skim people's data. He then notified security, who removed the device and once again made the world safe for hackers and their bank accounts.
