Friday, August 14, 2009

2010 iPhone devs offered cash to code for the Zune HD?


We've all been a bit up in arms about the apparent lack of a push for apps on the Zune HD given the platform's obvious strengths, but news from Daring Fireball seems to suggest that may not be the whole story. According to John Gruber, after publishing a short story on the ZHD and Microsoft's seeming lack of developer interest, he was contacted by an iPhone dev who claimed to have been pinged by Redmond to code for the new device.

According to the source -- a Twitter client-maker -- he was asked to port his software to the Zune platform for "a bucket of money," though he ultimately declined the offer. Details beyond that fact are scarce, though apparently this dev is "certain" the offer was for the Zune. We won't argue for the benefits of having your application on two high-profile devices (clearly a personal decision), but it is extremely encouraging to hear that Microsoft sees the need to bring more than just basic functionality to a device like the Zune HD. Now, it's just a question of how smartly they go about it.

Sunday, August 9, 2009

2009 LG GD900 Crystal submerged in a fish tank


It's really a shame this isn't an out of box feature, but some ingenious modder has graced LG's GD900 Crystal phone -- you know, the one with the gesture-based transparent keypad -- with a custom water-resistant case that renders it perfect for swimming with the fishes. And so did they just that, dipping it into a fish tank. It'd make for one insanely hip charging dock, but we digress. Meanwhile in Russia, mobile@mail.ru has delivered some impressions on the device, with good words to say for the keypad's gestures but lamenting it's $899 suggested price tag, a figure higher than even the super sexy BL40 Chocolate. Aquatic footage is six feet under after the break, and hit up the read link below for the machine-translated impressions.


New Nokia RX-51 tablet captured in the wild



Not long at all after that mysterious Nokia RX-51 passed through the FCC comes shots from Indonesian message board Kaskus of the tablet-like device in the wild. The blurred box shot and the label behind the battery clearly says RX-51 prototype, and the design is unmistakably similar to the rumored press photo for the Maemo 5-powered Rover from back in May. We can't help but notice the 5 megapixel Carl Zeiss lens and, more importantly, SIM card slot and an ear piece, which would be perfect for placing calls on, say, T-Mobile's network. Few more shots after the break, and hit up the read link for the gallery of photos.



Wednesday, August 5, 2009

New Study says LEDs are about as efficient as compact fluorescents


As we've seen with the slight resurgence of new and improved incandescent light bulbs, the amount of energy used to actually light up the bulb isn't necessarily the whole measure of energy efficiency. There's also the small matter of producing the bulb, shipping it around the world, and eventually disposing of it. With that in mind, the Siemens Corporate Technology Centre for Eco Innovations conducted a study that compared regular compact fluorescents to LED lamps -- using one 25,000-hour LED lamp as a constant, compared to 2.5 10,000-hour compact fluorescents (and 25 1,000-hour incandescents). While it's still holding back on some of the finer details, the group did apparently find that LEDs are no more or no less energy efficient than compact flourescents when the entire lifecycle of the bulb is taken into account, although it is quick to point out that LEDs should eventually win out as they become more efficient to produce.


Tuesday, August 4, 2009

New NVIDIA clings desperately to XP


Anything that makes our netbooks, nettops, and smartphones into slightly less mediocre video performers is okay in our book, so we're fond of NVIDIA's ION platform and are looking forward to finding out exactly what the company has up its sleeve for ION 2. We weren't, however, expecting an even cheaper revision of the chipset, but that's exactly what's been announced this morning. NVIDIA is creating ION LE, a sibling of the existing ION that does everything its big sister can do except support DirectX 10. The idea, of course, is to lower costs while providing all the functionality XP-packing netbooks and nettops need, but as Windows 7 sits at home getting made up for its débutante party we have to wonder just how much longer Microsoft's old faithful will be on the market -- and how much longer DX9 will be relevant.


News : Palm's ad agency "loves that you're creeped out" by new TV spots


Advertising Age has taken a deep dive into Palm's latest string of unsettling, polarizing ads -- you know, the ones with the girl -- in an attempt to explain the company's intention with the creepy spots. The industry paper spoke with Gary Koepke, the co-founder and executive creative director at Modernista, the company which developed and produced the short clips.

According to Gary, he's happy that viewers find the commercials upsetting, stating that "The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story." Apparently the agency is taking its own stab at Microsoft's Seinfeld / Bill Gates strategy, which means viewers don't necessarily have to like (or even understand) the ads... as long as they keep talking about them. Of course, that game plan may work for a company like Microsoft, which arguably has nothing to lose if they run a few ill-received spots. Palm, on the other hand, won't get a second chance to make a first impression with a lot of people, and since its fortune is currently riding on the device these ads attempt to sell to consumers, it's a pretty risky proposition. C'mon, how could the folks that brought you the Foleo be wrong?

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